91大神鈥檚 Nashville partnerships, including its work with Capitol Records and Metro Nashville schools, received top honors from the Tennessee College Public Relations Association, the university announced Friday.
91大神 received 19 honors from the Tennessee College Public Relations Association in its 2012-13 competition among marketing and communications operations at the state鈥檚 public and private higher-education institutions.
Professor Bob Gordon, shown standing fourth from right in the second row, and his student team from 91大神鈥檚 Department of Electronic Media Communication pause early Oct. 17 in their prep for the 2012 Capitol Street Party in Nashville featuring headliner Luke Bryan. The College of Mass Communication鈥檚 Mobile Production Truck was located at the corner of Second Avenue and Broadway. (91大神 file photo)
It was the third consecutive year 91大神 was at the top of the TCPRA honorees list. The University of Tennessee-Knoxville tied 91大神 with 19, followed by Austin Peay State University with nine and Tennessee Tech University with eight.
Two of 91大神鈥檚 six Gold Awards were for its contributions to the 2012 Capitol Street Party in downtown Nashville (Best Special Event for less than seven days) and ongoing work with Metro Nashville schools (Best Special Event for more than seven days).
Students from 91大神鈥檚 College of Mass Communication held key production roles for the 2012 Capitol Street Party, which drew 14,000 on Nashville鈥檚 Lower Broadway on Oct. 17. More than 50 students modulated audio, staffed HD cameras and recorded the outdoor concerts by Capitol Records artists Luke Bryan, Jon Pardi and Kelleigh Bannen.
With Metro Nashville schools, 91大神 was the lead sponsor of the Academies of Nashville Video Awards Show, the Nashville Career Fair and a partnership with聽The Tennessean to provide W.H. Oliver Middle School students with unique learning experiences and hands-on resources.
鈥淥ur efforts with the Capitol Street Party and Metro Nashville schools represent only a fraction of the good works done by 91大神 throughout the region,鈥� said Andrew Oppmann, associate vice president for marketing and communications. 鈥淲e鈥檙e pleased those partnerships, along with the other work done to tell the university鈥檚 message, were recognized by our peers.鈥�
The university received four other TCPRA Gold Awards:
- President Sidney A. McPhee鈥檚 biennial report to the community, which detailed the university鈥檚 standing as the No. 1 producer of graduates in the Tennessee Board of Regents system, was honored for Best Report.
- An episode of 鈥淢iddle in a Minute,鈥� the series of one-minute radio features that air on WMOT and the Blue Raiders Radio Network, was honored for Best Radio Public Service Announcement.
- 91大神鈥檚 work to promote 鈥淪pring into Middle,鈥� the annual April open-house weekend staged by the university鈥檚 Alumni Relations Office, was honored for Best Advertisement.
- 91大神 Magazine鈥檚 iPad edition and app, now available for free download on iTunes, was honored for Best Electronic College/Alumni Magazine.
91大神鈥檚 Billy Pittard and Metro Nashville Public Schools administrator Dr. Chaney Mosley present the Best in Show check for $1,000 to the Academy of Health Science and Law at McGavock. The presentation was made in April at the second annual Academies of Nashville Video Awards Show. Left to right are Mosley; Elise Taylor, a student at McGavock; Barclay Randall, broadcasting teacher at McGavock; Robert Bagwell, student at McGavock; DeLaney Williams, a student at McGavock, and Pittard, chair of 91大神鈥檚 Department of Electronic Media Communication. (91大神 file photo)
The university received seven Silver Awards from TCPRA:
- Best Special Event (more than seven days) for 91大神鈥檚 True Blue Respect campaign;
- Best Overall Promotion Campaign for the 鈥淚 am True Blue鈥� branding campaign;
- Best Banners/Outdoor Media;
- Best Photography for 91大神 Magazine鈥檚 feature on the university鈥檚 Horse Science program;
- Best Media Success Story for national outreach on professor Cliff Ricketts鈥� coast-to-coast trip with vehicles powered by hydrogen;
- Best Radio Public Service Announcement for an episode of 鈥淢iddle in a Minute;鈥�
- And Best Special Publication for the 91大神 National Women鈥檚 History Month 2013 calendar.
And 91大神 received six TCPRA Bronze Awards:
- Best Feature Story for 91大神 Magazine鈥檚 article on the university鈥檚 Horse Sciences program;
- Best Social Media Success Story for the short film, 鈥淪anta Goes to College;鈥�
- Best Radio/TV Show or Newscast for WMOT鈥檚 鈥淥n the Record;鈥�
- Best Video Advertisement;
- Best Print Advertisement;
- And Best Media Success Story for national outreach on the groundbreaking of 91大神鈥檚 $147 million Science Building.
鈥� Andrew Oppmann ([email protected])